While there’s often a lack of understanding when it comes to crafting a Pinterest strategy, it’s a more powerful marketing tool than you might imagine. What’s more, Pinners are twice as likely to say that their time on the platform was time well-spent. In fact, users report that the platform helps them learn new things and find new products. It’s a photo-centric platform like Instagram, but without the sense that you’re competing for likes and followers and little pressure to showcase an idealized version of yourself. It’s a social media site that doesn’t quite feel as social as Facebook or Twitter. One woman, whose 9-year-old daughter’s gymnastic videos were saved to more than 50 boards of that nature, told NBC News she was “shocked and disgusted” by the discovery.What are the most popular Pins on Pinterest? And more importantly, what can brands learn from them? We’ll cover all that and more in this article.

After NBC News’ investigation, Pinterest added the ability to report boards for the first time. Pinterest’s new safety features enable users to report boards and accounts for “Nudity, pornography or sexualized content,” which the site defines as including “intentional misuse involving minors.” Previously, boards could not be flagged at all individual accounts could be reported only for “Spam” and “Inappropriate cover image.”Īs NBC News uncovered, individually innocuous photos and videos of little girls on Pinterest have been compiled by the dozens, hundreds and even thousands into public boards with titles such as “Sexy little girls,” “delicious,” “hot” and “young girls.” These images, which often show the children in bathing suits, leotards and other light attire, are in many cases uploaded to the platform by the kids themselves or their family members, who have no idea how they’re being used. “This report is particularly disappointing given that Pinterest has branded itself the ‘last positive corner of the internet.’” “It should not have taken national media coverage of such graphic misuse targeting young children to prompt action,” wrote the senators, who are co-sponsors of the bipartisan Kids Online Safety Act.

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